Be as detailed as you can so we can get inside the head of the reader.
Eg: Help us identify with their pain points, needs or current level of knowledge/awareness in relation to what this article is going to talk about.
If this is the same as a previous article, then just say so.
Don't worry, you can provide more info in a second
This could be lots of bullet points or weblinks to stuff. It's up to you.
Or you can upload files in the next field.